When you are ready to take your brand to the next level, and get the custom uniforms that will turn all your employees into branding agents, then it is time to get your logo ready for embroidery. At Portland Apparel, we can certainly help you with any and all of these steps, but we want you to know the important aspects of logo preparation so you can help in the decision making and guide us towards the best solution for you.
Choose the right Layout of your Logo
Often customers have many different versions of their logos. They may have different shapes and arrangements that their designer created for different purposes. The most important things in choosing the right layout are shape, the amount of solid color, and text size. You also want to consider the type of file you are able to provide us.
Shape – Consider where you want your logo embroidered. If it is going over a pocket, or on a left chest, then a rectangular layout will work best. Generally up to 4″ wide by 3″ tall will look most professional. If you are putting it on the front of a hat, look for a round, or more square shape that will fill the had up equally on both sides. Bags and blankets will provide a lot of area to work, so that is where you can include the most text, graphics and detailed images that will show up well when sewn on a larger area.
Solid Color Fill – When you look at your logo, realize that every area where color is filled translates into stitches by our machines. This isn’t a bad thing, but can drive the cost up if you have a lot of filled in area. If you are doing a larger design, such as the back of a jacket or blanket, a lot of filled in area can reduce flexibility and leave your blanket or jacket a little stiff. Think about a huge patch in the area you are sewing, the effect of a fill is about the same. Sometimes an outline will be less expensive and still convey the same effect, as well as leaving more flexibility for the garment or item being sewn. It will also save you some money by reducing stitch count.
Text Size – This is the most common issue we run into with first time orders. A logo will have a tag line, or a lot of text below the Icon or image. It may look great on a website or on paper, but when you are creating text with stitches there is a limit to how small text can be and still be legible. Generally, text needs to be about .25 inches tall to read well. It will depend on the fabric being used, but this is a good rule of thumb. First think about the overall area you are putting this on. If the text will be too small, we often have to reduce the text or remove it all together. Other times we will lay the logo out differently so the text can be an appropriate size.
File Type – When we process your logo, we have to turn your image into a description of all the stitches that are needed for our embroidery machines to sew it. This process is called digitizing, and it can be a bit of an art. To digitize a logo, it helps to have clean lines where different colors start and stop. A blurry or pixelated low quality image will often translate to fuzzy or imprecise sewing edges as well. If you had a logo professionally designed, you were probably given what is called a vector file. This file includes all the detailed shapes used to make your logo, and will produce the best result. These usually have the extension .ai or .eps . If you have one of these, that is the best thing to send us. If not, you can send us a graphical format like a .jpg, .gif or .png . We can work with these, but may have to put some extra time into tracing the outline of your design so we can digitize it accurately.
The good news is, whatever you have to work with we can process it into a great embroidered design. But if you think through these considerations first, you will save the time and work required to produce that great custom shirt or item you want to order.
To get started on your design, visit, call or email us Today!